Conax CAS7 Mobile Server

Ordering of TV content via mobile phones SMS text messages

The lack of convenient and broadly deployed return ordering channels has so far limited the potential for introducing interactive services such as PPV Event, NVOD and other interactive digital television service concepts.

Most digital TV consumers have mobile phones, and they are familiar with the use of mobile phone text messages.

The Conax CAS7 Mobile Server enables the digital TV consumers to use mobile phone text messages as a return channel for ordering TV content and associated services. It can also be used as the payment channel, e.g. by sending text messages containing credit card details or voucher numbers to pay for content.