Cablemás setting standard for digitization of TV services in Mexico
Canitec, Mexico City, May 24th: Cablemás, Mexico’s 2nd largest cable operator is driving the standard for digital TV in Latin America’s largest market for pay-tv. In 2010, Cablemás entered an agreement with Conax, and Evolution Digital LLC, for Conax content security platform and Evolution set-top devices with Conax embedded security. Now Cablemás is expanding their digital service offering to include next generation IP video services using the Conax security platform and Evolution hybrid IP set-tops and DVRs.

Headquartered in Mexico City, Cablemás has continued to grow its subscriber base through its bouquet of value-added triple play services. Now Cablemás can also offer the advantages of a digital environment to households across the country.

Conax has deployed four redundant centralized Content Security head-ends to serve Cablemás’ 1 million plus subscriber base. The Conax System is highly scalable and offers Subscription, Pay-Per-View, Conax Pairing and On Demand products. Already over 260,000 high quality SD and HD Evolution Digital devices have been shipped and installed with an additional 320,000 on order.
Carlos Alvarez, Managing Director of Cablemás Telecomunicaciones S.A. de C.V, said “The strong cooperation with Conax and Evolution Digital has provided Cablemás with simple and elegant solutions to drive our digitization process. The expertise and strong product line fuelled with a great partnership have further strengthened Cablemás’ confidence in our partners and the development of the Cablemás cable operation.”

“Cablemás is a very dynamic organization with a clear vision and focus on digital TV trends, said Rohit Mehra, VP Sales, N. America. Conax is very excited about the success of the Cablemás deployment of digital TV and pleased with the local support provided by our Mexican representative iExpertus. Conax aims on maintaining an open platform to ensure customers globally like Cablemás can easily adapt to evolving Digital TV trends.”

“We applaud the progressive approach taken by Cablemás in embracing the migration of digital video to IP, to deliver video content wherever and whenever their subscribers desire,” says Brent Smith, President of Evolution Digital. “This move will put Cablemás ahead of its competitors and enable them to take advantage of the ever expanding global IP content library.”

Conax press contact
Leslie Johnsen, Head of Public Relations
Email: leslie.johnsen@conax.com
Phone: +47 41 45 80 43

Press contact at Evolution Digital LLC
Katie Beth Kauffman, Marketing Manager
Email: kkauffman@evolutionbb.com
Phone: +1 (303) 414-1931

Press contact at Cablemás
Allan Ituarte Hesles, Planning and Investor Relations Manager
E-mail: aituarte@cablemas.com.mx
Tel: +52 (55) 4121 8335

About Cablemás Telecomunicaciones (www.cablemas.com)
Cablemás is the second-largest cable television operator in Mexico based on number of subscribers and homes passed. As of 2’Q-2010, Cablemás’ served 953,535 cable television subscribers, 325,231 high-speed internet subscribers, and 180,255 telephone services, with over 2.7 million homes passed. Cablemás is the concessionaire with the broadest coverage in Mexico, operating in 49 cities throughout the country’s residential, industrial and tourism regions as of 2’Q-2010. Cablemás has consistently introduced innovative products in Mexico being the first cable operator in the country to provide a “Triple Play” bundled service package of cable television, high speed internet and telephony. More information about Cablemás can be found at www.cablemas.com.

About Evolution Digital (www.evolutionbb.com)
Evolution Digital, LLC was formed to provide cost-effective solutions for small-to-medium size cable operators to stem the loss of subscribers to DBS and Telco competition. By using Evolution Digital’s low-cost DTA converter, operators can reclaim analog bandwidth and use that additional bandwidth to enhance their HD and high-speed data offerings. Once momentum is regained, Evolution Digital provides products to win back lost market share and prepare the market for next generation, “over-the-top” content with ever increasing ARPU as TV and high speed data merge. Evolution Digital is committed to open standards for both set-top boxes and content security, providing operators with choice previously unavailable. www.evolutionbb.com.

About Conax (www.conax.com)
Conax’ core focus is developing security technology that empowers TV operators to deliver digital content securely, via all types of networks – cable, satellite, IP, mobile, terrestrial – to any device. Combining its benchmark policy for consumer devices and network of strategic partners, Conax technology secures digital content for 350 operators in 80 countries, representing 125 million pay TV consumers around the globe. Applying 25 years of pioneering content security experience, flagship product Conax Contego™, is the next generation content protection solution from Conax – a natural extension to Conax’ highly successful “freedom of choice” approach for supplying content securing to any device.

Conax has headquarters in Oslo, Norway, and is represented in Russia, Germany, Brazil, USA, Canada, Thailand, China, Singapore, and with 24/7 Global Support operations in India. Conax is part of the Telenor Group (www.telenor.com), who has operations in 11 markets, 195 million mobile subscriptions worldwide and is among the largest mobile operators in the world.

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