Android, developed by Google, is one of the most popular operating systems today, used in a wide variety of industries and devices. In fact, of the 432 million smartphones sold in the last quarter of 2016, 352 million ran Android (81.7 percent), according to Gartner. While Android has been used widely on smartphones and tablets, the uptake of Android TV devices is growing fast. According to research by IHS Markit the shipments of Android TV devices will grow by 44% CAGR from 2015 to 2020.
Five key drivers making Android a good choice for use on set-top-boxes (STBs) are:
1. Widespread access to apps and services: Operators want to give their subscribers access to a world of content, which Android enables. Android TV is known for providing hundreds of apps and games, including a mix of linear and on-demand content.
2. Boost user engagement: Advanced STBs with rich user experiences are crucial to increase engagement levels amongst subscribers. With Android, experiences like voice control and Google Cast can improve the user experience (UX).
3. Expand monetization opportunities: Whether it’s Smart-Home, Virtual reality (VR), gaming, or a wide range of other advanced services, the Android OS gives operators the ability to expand their offering into other arenas.
4. Retain subscribers’ attention on HDMI 1: Access to competing OTT services makes it tempting for subscribers to move away from HDMI 1 (a.k.a. the input used for the operator controlled STB). Providing a wide range of content, both linear and OTT, and a top-notch user experience should help operators reduce churn by keeping customers in the operator branded environment.
5. Reduce time to market: Using the different features packaged as off-the-shelf offering in an Android solution, operators can speed up the time to market for advanced STB propositions.
Read the article in Advanced Television Africa Edition.