Comprehensive tips for transitioning from QAM to IP video
Increasing the competitive edge for pay-TV operators with value-added IP video services

Streaming Media | Posted on May 3, 2017

By adding new IP video services, such as live linear TV, Video on Demand and network DVR, cable operators can tap the market potential provided by the growing number of consumers that are cord-cutters, cord-nevers and cord-shavers. IP video delivery also allows providers to offer a smaller bundle of channels at a low price with viewing on any device.

By adding new IP video services, such as live linear TV, Video on Demand and network DVR, cable operators can tap the market potential provided by the growing number of consumers that are cord-cutters, cord-nevers and cord-shavers. IP video delivery also allows providers to offer a smaller bundle of channels at a low price with viewing on any device. Recent research from Digitalsmiths found that cord-shavers want more choices, fewer channels and skinnier bundles. Operators need solutions and partners that are committed to making that a seamless process.

Key to the equation includes reducing the complexity of adding new technologies to an operator’s service platform and lowering the capital cost for deploying new value-added consumer services. With fierce competition from non-traditional market players, operators need access to sustainable models for deploying premium content to content-savvy consumers.

Turning challenges into opportunities

Delivering IP video can be complex, expensive and difficult to manage. Typically, a cable operator would need to partner with multiple vendors for video encoding and storage, content delivery, content protection and an end user client. Operators can benefit significantly from technology partners that can help simplify the process. Highly desirable for ease of deployment is an end-to-end, pre-integrated platform that would enable cable operators to deliver more functionality at a faster time to market and at a fraction of the price.

A major challenge for many operators has been launching content protection and keeping up with new demands for acquiring desirable content. In today’s fast-paced digital TV world, security requirements and acquiring digital rights are constantly changing. Over the years, operators have made the leap from analog to digital, followed by a transition from SD to HD and now UHD/4K. As the quality of the video content has gone up, the security requirements have also increased.

With IP, in particular, operators must deliver content to a multitude of devices including set-top boxes, tablets, smart phones and laptops. In creating an end-to-end solution for IP video delivery, partnering with an experienced content protection provider is increasingly critical to ensuring cable operators can gain rights for premium programming and securely deliver that content across multiple devices.