Security provider Conax continues strong growth in Latin America in 2011
ABTA, São Paulo, August 3rd: Conax, global provider of content security solutions for pay-tv operators and digital multi-channel distribution, announced strong growth figures in the Latin American pay-tv market. The technology provider displayed 40% growth in 2010 and is anticipating an additional 50% in 2011. Conax has shown strong development of its regional customer portfolio for 8 years running and estimates the highest potential for Brazil, Argentina, Chile and Peru.

Conax provides pay-tv operators in the Latin America markets with premium content security platforms for securing their digital assets, including related products following DVB standards such as Pre-Pay, Pay-per-View, On-Demand and Messaging supporting a variety of new revenue-generating consumer services.

Latin America is a rapidly expanding market where operators are migrating from analogue to digital services and require digitization expertise to make the transition from analogue to digital services. Conax success in the region is based primarily on its high quality security for DVB solutions growing spurred by freedom of choice, flexibility, security and affordability.

“Operators’ commitment to security partner Conax is based on its record of integrity as the most secure content protection solution for evolving pay-tv content distribution operations. Conax provides the expertise and guidance required for a comprehensive, successful digitization process, confirms Ricardo Pirola, VP Latin America, Conax. Conax has shown consistent growth and is positioning to capture a winning share of the Latin America growth in the next decade.”

Current prognoses indicate that Brazil holds the highest potential, estimated at over 40 million TV households. Today, Mexico has the largest number of pay TV households in Latin America, followed by Brazil and Argentina with 9.8 and 7.9 million pay TV households, respectively.

“Pay-TV figures also tell us that that penetration is still low in low income zones. Conax has been recognized as the strongest contender for providing operators and industry partners with comprehensive, profitable security models for pay-tv distribution within all demographics, says Mr. Pirola.”

According to new research and forecast by Dataxis:

• Latin American pay-tv market will reach 67.3 million clients by 2016.

• This figure will be equal to a penetration of 48.1% of TV homes

• In 2016, Brazil, Mexico, Colombia and Argentina will be the four biggest markets for TV per volume of clients, with approximately 87.4% of subscribers

• By 2016, 90% of pay-tv subscribers will use some kind of digital platform

• DTH will likely boast highest growth rates, and digital cable will be the second option since nearly 30% of the total subscribers by 2016 and IPTV with 7%
Meet Conax at ABTA, São Paulo
For a preview of how Conax solutions can improve the return on your digital content, meet Conax at ABTA, August 9th – 11th, São Paulo: Stand #E1

Conax Latin America
São Paulo
Brazil
Ricardo Pirola, VP, Conax Latin America
Email: ricardo.pirola@conax.com

Conax press contact
Leslie Johnsen, Head of Public Relations
Email: leslie.johnsen@conax.com
Phone: +47 41 45 80 43

Telenor Broadcast press contact
jørgen Thaule, Communications Director
Email. Jorgen.thaule@telenor.com
Phone: +47 91 55 96 07

About Conax (www.conax.com)
Conax provides the future-oriented security solutions and expertise that empower multi-screen digital TV content providers around the globe to deliver premium content securely and eliminate potential revenue threats. Conax Contego™ furnishes cable, satellite, IP, mobile and terrestrial operators with solutions that offer reduced hardware costs and are easy to deploy and upgrade for a competitive advantage. Conax flagship, Conax Contego™, bundles 25 years of pioneering experience into one unique solution to guide operators in navigating and realizing new business models like on-demand and OTT. Through its benchmark policy for security-evaluated client devices and strategic partner network, Conax technology secures content for operators representing 125 million pay TV consumers in 80 countries around the globe.

ISO 9001 & 27001 certified, Conax is headquartered in Oslo, Norway, and represented in Russia, Germany, Brazil, USA, Canada, Thailand, China, Singapore, with 24/7 Global Support operations in India. Conax is part of Telenor Group who has operations in 11 markets, 33.000 employees, 120 million mobile subscriptions and is among the world’s largest mobile operators. Corporate responsibility.