White label OTT for the Balkans
Bulgaria’s Unicom Services has launched a white label OTT platform named UnyQTV that employs advanced technology provided by Conax and Appear TV.

March 28, 2017 08.38 Europe/London By Chris Dziadul

A Conax customer since 2010, Unicom Services already hosts over 50 operators in the Balkans region with Conax Contego conditional access and now also provides the first professional white label OTT solution available in Bulgaria.

The UnyQTV platform enables two business models, namely a white label technical solution that allows for simple rebranding leveraging the operator’s existing assets and the UnyQTV “Revenue Share” model. The latter provides a complete pay-TV operator ecosystem for low-risk entry to OTT services, significantly reducing operating cost and investment for quickly launching live TV channels on smartphones and tablets, including support for catch-up TV.

The Conax GO Live OTT platform provides a user-friendly app and exceptionally fast deployment. The Unicoms Services hosted solution offers mid to smaller cable, DTH and IPTV operators a live TV offering, enabling subscribers access to over 60 of the most popular Bulgarian and foreign channels.

Commenting on the development, Nastya Popova, executive director, Unicoms Trading, said: “The TV screen is no longer just the traditional TV set. Smart devices have become a part of daily life, with consumers demanding new applications of traditional TV services. Tapping the agility of the Conax and Appear TV technology, the new UnyQTV cloud OTT platform enables small and mid-size operators to compete with and best offerings on the market, providing secure, rapid deployment of value-added services – at an affordable price. Operators can tap an OPEX based model to deploy highly desirable OTT content without initial upfront hardware investments and expertise or offering the UnyQTV application’s “revenue share” model.”

Daniel Johansson, EVP global sales & marketing, Conax,added: “In a market eager to access live content on a variety of devices, Conax and Appear TV are helping Unicoms Services provide their service operators with a viable, user-friendly over-the-top content distribution service they can earn money on. The hosted platform enables operators to rapidly deploy OTT services and stream content securely. By making it easy for viewers to consume desired content legally and at an affordable price also reduces competition from illegal streaming services.”

Carl Walter Holst, CEO, Appear TV, said: “OTT not only offers the most flexible way of delivering content to any device, but does so via a range of new business models, offering significant potential for monetization. The partnership between Conax and Appear TV delivers complete, highly functional and expandable solutions that make OTT deployment easy by design, since every component is pre-tested and pre-integrated – that transforms OTT delivery into a simple, quick time to market option. Rather than battle with technology, this frees customers to concentrate on delivering high quality, highly innovative new services such as the UnyQTV Cloud OTT platform”.