Today’s consumers demand video content anywhere, anytime, on any device, making OTT video delivery a key requirement for operators’ survival in the pay-TV world. In fact, a recent report by Juniper Research found that subscriber numbers for services like Netflix and Amazon Prime Instant Video will grow from 92.1 million in 2014 to 333.2 million global subscriptions by 2019. As a growing number of OTT services are launched around the world, consumers’ uptake of these offerings will directly affect pay-TV operators’ revenues streams. The challenge is that deploying an OTT solution can be complex, costly, and time-consuming.
This white paper examines the current trends happening across the pay-TV market, taking a look at the advantages of offering an OTT service and the pitfalls that may be encountered. It also explains how open standards based solutions enable an easy entry into the OTT world, giving operators the ability to build a solution based on their specific operational needs while reducing implementation risks and costs.
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