Strategic partnership provides Cablemás with formula for pay-tv success
Strategic cooperation with Conax, Evolution Digital LLC and Cubiware delivered future-driven Hybrid IP Video solution for Cablemás pay-tv platform.

NAB Expo, Las Vegas, April 12th, 2012: Cablemás, Mexico’s 2nd largest cable operator, with 1.2 million cable subscribers, continues to provide a benchmark for digital TV and advanced consumer services in Latin America’s largest market for pay-tv. Displaying one of the fastest expansions in today’s DVB market, a strategic partnership with market-leading service, technology and hardware providers Conax, and Evolution Digital LLC and Cubiware has enabled Cablemás to revolutionize its growth and penetration of the digital TV market by providing advanced services to consumers throughout Mexico.

For a future-oriented pay-tv platform, the partners provide a best-of-breed total video ecosystem: An advanced content security solution from Conax and a range of progressive hybrid DVB IP set-top devices from Evolution Digital provides. Leading middleware is furnished by Cubiware.

Owned by Latin America, media power house, Televisa, Cablemás continues to grow its subscriber base through a solutions approach for a quality product offering and customization, both in packaging and user interface. The operator is providing a consumer experience and a vision for the future.

With a need for higher security and a simple, yet elegant Video-on-Demand offering and market differentiator, Conax and Evolution Digital partnered with Cubiware to provide Cablemás with a VOD platform using Adaptive Bit Rate technology, to maximize bandwidth efficiency, and reduce operating costs. A comprehensive Hybrid IP Video solution was proposed including a highly cost effective set-top device that could embrace video on demand content delivered in an IP format.

The partnership has enabled Cablemás to reduce churn and illegal distribution, and increase revenue through premium VOD content – while continuing to add new features and solutions, such as a bouquet of value-added triple play services. Today Cablemás provides customers with an enhanced quality digital TV offering, as well as high speed data and digital voice services. The operator currently serves an impressive1.2 million cable subscribers, 350,000 VoIP customers, and 450,000 broadband customers, in 50 cities across Mexico.

– “The insight, experience and guidance provided by strategic partners Conax, Evolution Digital and Cubiware for a total, best-of-breed platform, has enabled Cablemás to innovate and provide new quality digital TV services, resulting in increased revenues and a reduction of illegal distribution of content, says Carlos Alvarez, Managing Director of Cablemás Telecomunicaciones S.A. de C.V. Cablemás is confident we have found a stable and long term partnership in which we can continue to grow our operations for future services and business models.”

-“Cablemás has once again taken a bold market leadership position, by embracing the migration of video delivery to IP. They understand that subscribers want the flexibility to access their video service on many different devices, and at times that are convenient to them. IP is the platform that makes this a reality. Brent Smith, Evolution Digital

-“Cablemás aggressive digitization process has clearly demonstrated the flexibility and advantages of using an open platform like DVB, says Rohit Mehra, VP Americas, Conax. The platform deployed has helped Cablemás dramatically reduce the capital investment required to convert from analogue to an all-digital network, and provides a Hybrid IP video platform to support VOD and other exciting interactive services.”

For a preview of the Cablemás solution visit the Conax stand at the NAB Show, Las Vegas: April 16th-19th, Stand #SU7612

Stay tuned for more news at the NAB Show on Twitter@conaxas!

Conax press contact
Leslie Johnsen, Head of Public Relations
Email: leslie.johnsen@conax.com
Phone: +47 41 45 80 43

Telenor Broadcast press contact
Jørgen Thaule, Communications Director
Email: Jorgen.thaule@telenor.com
Phone: +47 91 55 96 07

Evolution Digital LLC press contact
Katie Beth Kauffman, Marketing Manager
Email: kkauffman@evolutionbb.com
Phone: +1 (303) 414-1931

Press contact at Cablemás
Allan Ituarte Hesles, Planning and Investor Relations Manager
E-mail: aituarte@Cablemás.com.mx
Tel: +52 (55) 4121 8335

About Cablemás Telecomunicaciones (www.Cablemás.com)
Cablemás is the second-largest cable television operator in Mexico based on number of subscribers and homes passed. Cablemás serves 1.2 cable television subscribers, 450,000 high speed internet subscribers and 350,000 telephone services with over 2.7 million homes passed. Cablemás is the concessionaire with the broadest coverage in Mexico, operating in 49 cities throughout the country’s residential, industrial and tourism regions as of 2’Q-2010. Cablemás has consistently introduced innovative products in Mexico being the first cable operator in the country to provide a “Triple Play” bundled service package of cable television, high speed internet and telephony. More information about Cablemás can be found at www.Cablemás.com.

About Evolution Digital (www.evolutionbb.com)
Evolution Digital, LLC was formed to provide cost-effective solutions for small-to-medium size cable operators to stem the loss of subscribers to DBS and Telco competition. By using Evolution Digital’s low-cost DTA converter, operators can reclaim analog bandwidth and use that additional bandwidth to enhance their HD and high-speed data offerings. Once momentum is regained, Evolution Digital provides products to win back lost market share and prepare the market for next generation, “over-the-top” content with ever increasing ARPU as TV and high speed data merge. Evolution Digital is committed to open standards for both set-top boxes and content security, providing operators with choice previously unavailable. www.evolutionbb.com.

About Conax (www.conax.com)
Conax provides the future-oriented security solutions and expertise that empower multi-screen digital TV content providers around the globe to deliver premium content over the combined Over-The-Top scenario of broadcast, broadband and connected devices securely and eliminate potential revenue threats. Conax Contego™ portfolio of solution furnish content providers, cable, satellite, IP, mobile and terrestrial operators with solutions that offer a competitive advantage – reduced hardware costs, easy deployment and upgrade. Conax flagship, Conax Contego™, bundles 25 years of pioneering experience into one unique solution to guide operators in navigating and realizing new business models. Through its benchmark policy for security-evaluated client devices and strategic partner network, Conax technology secures content for operators representing 125 million pay TV consumers in 80 countries around the globe.

ISO 9001 & 27001 certified, Conax is headquartered in Oslo, Norway, and represented in Russia, Germany, Brazil, USA, Canada, Mexico, Indonesia, Philippines, Thailand, China, Singapore, with 24/7 Global Support operations in India. Conax is part of Telenor Group who has operations in 11 markets, 33.000 employees, 125 million mobile subscriptions and is among the world’s largest mobile operators. Corporate responsibility. Follow Conax on Twitter

About Cubiware (www.cubiware.com)
Cubiware is an innovative provider of software for Digital TV devices and systems. Cubiware products include market-proven IPTV/OTT/DVB/IP hybrid Middleware and Software Development Kit for developing client device applications. Cubiware’s CubiTV is a flexible Middleware solution targeted to cable, satellite, terrestrial TV operators and telcos willing to introduce advanced TV services to their network. It leverages Cubiware’s software technology to deliver wide range of interactive services and provide stunning user experience to subscribers. Support for variety of Internet standards and high customizability enables rapid and cost effective service deployment.

The CubiSDK enables building customized software for video-enabled devices, like IPTV Set-top Boxes, DVB Zappers, DVRs etc. It includes many pre-built plugins and libraries, which can be used to add value to an existing Cubiware’s IPTV or DVB/IP Middleware or to accelerate development time of a new Digital TV product. Cubiware is privately held company with headquarters in Warsaw, Poland. In cooperation with partners network around the globe, Cubiware supplies to pay TV operators in Europe, Americas, Asia and Africa. For more information please visit www.cubiware.com or email

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